During my 7.5 years as a Web Graphic Designer at Today's Shopping Choice (owned by Rogers), I specialized in transforming basic, unedited product images into vibrant, engaging promotions using Adobe Photoshop. Each piece showcased in my portfolio has been carefully retouched and enhanced by me, contributing to brand evolution and connecting with both loyal and new customers. I efficiently created brand guidelines, wired templates for daily newsletters, and expanded my skills by learning how to code. I also assisted in art directing shoots for major brands such as Apple, IT Cosmetics, KitchenAid, and more. Aside from understanding the ins and outs of web design, working across diverse product categories has strengthened my efficiency in directing home, cosmetics, electronics, and fashion shoots.
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