VOILÀ
Your groceries, delivered.
just like that.
Voilà is a cutting-edge online grocery home delivery service in the Greater Toronto Area, the Greater Montreal Area, Ottawa, the Calgary Area, the Edmonton Area, and Quebec City. Voilà promises customers guaranteed freshness, at affordable prices, straight to your door. Voilà was launched in early 2020 and continues to expand its competitive grocery delivery service across Canadian provinces.
I continue to have a great experience working full-time as a backstage employee for Voilà by Sobeys and expanding my knowledge within the grocery-retail industry. Through this opportunity, I have further expanded my skillsets surrounding:
Print design
Bilingual promotions
e-Commerce marketing statistics
Animation design (Adobe AE)
Powerpoint design
Digital web campaigns that have spanned across Canada
As a creative designer, my mission is to build brand exposure and customer retention across Canada, showcasing Voilà’s values, and unique selling points through visually engaging material. This piece of my portfolio showcases Voilà’s commitment to convenience, freshness, and customer satisfaction, with the ultimate goal of driving brand awareness and customer loyalty.
Voilà x national bank open (tORONTO) 🎾
The National Bank Open presented by Rogers is a prestigious professional tennis tournament owned and operated by Tennis Canada. Classified as an ATP Masters 1000 event on the ATP Tour calendar and a WTA 1000 event on the women’s tour, the National Bank Open attracts the biggest stars in tennis year after year.
I had the pleasure of designing all print material for Voilà’s kiosk at the 2023 National Bank Open in Toronto, which included a food cart, menu, Voilà exclusive colouring book, and Voilà branded stickers. Our kiosk was next to a large stand for Sobeys; this enabled brand exposure for all attendants looking for food and refreshments at the National Bank Open. Each colouring book came with a promotional code, giving a call to action by means of bringing in new customers to Voilà. My team and I had the opportunity to attend the semi-finale tournament in August 2023. It was a great experience and I felt pride seeing my work out in public.
VOILÀ animation, digital & print ASSETS
The following design assets are a mixture of creative projects I’ve executed while working for Voilà. Explore my animations, digital, and print designs that showcase my creativity and attention to detail. From lively animations, eye-catching print materials, to approachable digital designs – my work at Voilà reflects my passion for design in the grocery delivery world.
ANIMATIONS
DIGITAL
Voilà OOH Campaigns
Showcasing Voilà’s Out-of-home (OOH) advertising is a powerful marketing strategy that reaches consumers outside of their homes, targeting them as they naturally navigate the bustling streets and public spaces of their cities with help of Pattison Outdoor Media. This non-intrusive, visually captivating form of advertising engages potential customers and builds brand awareness by reaching them directly in their everyday environments. As a premier grocery delivery service, Voilà understands the importance of attracting the attention of busy urban dwellers. My team and I recognize that traditional advertising methods might not effectively resonate with individuals who are constantly on the move. That's where out-of-home advertising comes into play. Voilà's out-of-home advertising campaign aims to create a memorable and eye-catching experience for consumers. Strategically positioned billboards, digital superboards, and posters will be strategically placed in high-traffic areas, including bustling streets, shopping districts, and transit stations. By utilizing prime locations, Voilà ensures maximum visibility and optimal reach to its target audience. The benefits of OOH advertising includes:
Increased brand exposure
Stimulating curiosity
Building consumer trust
Enhanced local awareness
I was able to efficiently work alongside my talented teammates to build digital and print graphics for Voilà’s OOH campaigns. Both campaigns were featured across high-traffic areas throughout 2022 and 2023.
